Privacy Policy

Privacy Policy & GDPR Statement

Effective Date: 2 November 2025

1. Who We Are

Dearson Ltd (“we”, “our”, “us”) is the data controller responsible for your personal information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Registered office: 60 St Andrews Road, Bordesley, Birmingham, B9 4LN, England
Company number: (add if you wish)
Email: enquiries@dearsonltd.com
Telephone: 0121 773 4100

2. What Information We Collect

We collect and process:

  • Your name, address, telephone number, and email address when you place an order or make an enquiry
  • Business details when you buy or sell products to/from us
  • Payment information (processed securely via PayPal; we do not store card details)
  • Technical data such as IP address and browsing behaviour through cookies


3. How We Use Your Information

We use your data to:

  • Process and deliver orders, invoices, and repairs
  • Communicate about your enquiries, orders, or deliveries
  • Provide after-sales support
  • Maintain business records for accounting and legal purposes
  • Improve our website experience through analytics


4. Our Legal Bases for Processing

We process personal data under the following lawful bases:

  • Contract: to supply products or services you’ve requested
  • Consent: where you’ve opted in to marketing or specific communications
  • Legal obligation: for accounting and record-keeping purposes
  • Legitimate interests: to manage and improve our business and customer experience

You may withdraw your consent at any time by contacting us.


5. Cookies and Analytics

Our website uses Google Analytics to understand visitor usage. These cookies collect anonymous statistics such as page visits and traffic sources.
You can disable non-essential cookies via your browser or cookie preferences. For more on cookies, visit: https://ico.org.uk/your-data-matters/online/cookies/

6. Sharing Your Data

We do not sell or trade personal data.
We may share your data only with:

  • Service providers (e.g. payment processors, IT or delivery partners) acting under our instructions and bound by confidentiality
  • Accountants and professional advisers where legally required
  • Law enforcement or regulators when required by law

We do not transfer your data outside the UK.

7. Data Retention

We keep customer records for six years after your last transaction to meet accounting and tax obligations, unless you request deletion sooner (where legally permissible).

8. How We Protect Your Data

We use secure systems, password protection, encryption, and staff training to safeguard your information. Only authorised personnel can access your data.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion (“right to be forgotten”)
  • Object to or restrict certain processing
  • Request data portability in a common format
  • Withdraw consent at any time

Requests should be sent to: enquiries@dearsonltd.com. We respond within 30 days.

If you’re not satisfied, you can complain to the Information Commissioner’s Office (ICO): https://ico.org.uk/concerns/

10. Updates to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be posted on this page with a new effective date.

Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact:
Dearson Ltd
60 St Andrews Road, Bordesley, Birmingham, B9 4LN, England
Tel: 0121 773 4100
Email: enquiries@dearsonltd.com